Thinking about starting your blog? Blogging is a wonderful thing to become involved in and can result in all kinds of great opportunities. Just before you dive directly in, it’s really worth firstly having a take a step back and thinking about a number of significant things.
Listen up. Starting a blog is pretty easy, but getting it right is a lot more difficult and there are several decisions to help make along the way. Listed here are 12 things you must know even before you start a blog:
1. Self-Hosted WordPress Blog
You may well be wondering about the best option for how to start a successful blog. Would you build a WordPress blog, or would a platform like Blogger suffice? Have you considered something similar to SquareSpace or Wix?
For me, a self-hosted WordPress blog (ie. WordPress.org) is by far and away the best option.
There are some main reasons for this:
Firstly, a self-hosted WordPress blog provides you with complete ownership and control over everything you do. There are many themes and plugins for WordPress, while it’s also great to learn that nobody comes along 1 day and destroy your blog site because it ‘breaks’ some form of rule. That’s a large problem with many platforms!
When you have installed WordPress (it’s free and most hosts enable you to install it with only a couple of clicks), you are able to essentially do anything you like. You’ll must spend a little bit of money hosting and your own domain name, but those could be picked up pretty cheaply.
2. Make a Brand
To develop an effective blog and get noticed inside the crowd, you should work to produce a distinctive brand. This implies choose a very specific niche and endeavoring to develop a brand that basically talks to your audience.
The thing that makes a product?
Well, it requires a variety of things like the name, logo, visual imagery, the tone/personality of your writing, an individual experience, etc. Think about great bloggers like Seth Godin. You usually know exactly what you’re getting once you visit his blog – and that’s what you need to do, too.
To reach your goals, you need to stand above the audience and call your audience. What’s your niche? What would you like to be referred to as? What’s the personality of your respective blog will be? Will your blog be serious/funny/informative/detailed/factual, etc.?
3. Content is King
You could have the most effective looking blog worldwide, however it doesn’t matter a jot in case the content articles are crap!
To have success while keeping people returning for more (which is surely what every blogger wants), your posts must be top quality and deliver on just what you’ve promised.
Ensure each post is well researched and contains a precise point. Help it become interesting to learn by injecting a bit of your personal personality into each post – or tell stories to take it alive.
Remember: content is king, so be sure it’s as great as it are able to be!
4. Blog Regularly
Blogging regularly is absolutely important. If you wish how to start a blog to possess any kind of impact, you only cannot go weeks or months without creating a post!
When you set up your blog, it’s easy in the first place great intentions and boast about how you’re intending to make a brand new post six times a week. But unless you’re superman/woman, the truth is that sticking to a schedule like this is utterly unrealistic.
To offer yourself the very best possibility of success, be realistic about how precisely often you’re likely to post and set up a schedule to meet that goal. You may want to prepare your posts beforehand and then utilize a post scheduler to post it in your blog over a given day.
5. Visual Content is Key
Visual content articles are becoming an ever-bigger portion of the blogging world. I’m referring to videos, graphics, photos, infographics, etc.
Make sure every single post you are making contains some type of visual content. It can help to bring your website alive and can greatly increase the volume of people who click through to your blog site – especially from social websites.
Not just a graphic designer whizz kid? Don’t worry! Something like Canva costs nothing and super easy to use, or you could outsource it into a design professional.
6. Interact With Other Bloggers
It’s easy to understand other blogs as competitors, nevertheless, you should actually have a look at them for your friends. Experience tells me that your particular success often depends on connecting with some other bloggers and making yourself known to the true secret players inside your niche.
Reply to their blogs and take part in the conversation. Share their posts on social media marketing. Build a relationship along with them and obtain on his or her radar! Trust me, it’ll really help your odds of success.
7. You Have To Build an Email List
Imagine having the capacity to send 500 people to your new blog post in just minutes, or having the capability to instantly send website visitors to a proposal you’re promoting for an affiliate.
If you have a message list, there is the capability to do this all and much more!
You’ve probably heard the expression “the amount of money is within the list” – and that i can absolutely and categorically tell you that it’s the honest truth. If you’re starting a new blog, be sure you start building a message list from day 1.
8. Spending money on Advertising
There are many great free techniques for getting targeted traffic to your site. You can work with SEO and obtain traffic from Google. You can write guest posts for other blogs, or use social websites to talk about relevant content and have new followers.
But while free methods are fantastic, it’s also worth taking into consideration paid methods like Facebook advertising. If you it right, it is possible to achieve your goals much quicker and quickly get in touch with new people.
Anything of warning: Don’t throw a lot of capital at the wall and hope it sticks! Set a small budget (e.g. $20) and test this type of water to find out if it works.
9. Responsive Design is necessary
The days are gone when the majority of people browsed the net on his or her desktop computer. Nowadays, it’s all about smartphones and tablets.
If you’re planning to setup a fresh blog in 2017, please, please, PLEASE make sure it is responsive and easily viewable on cellular devices! It’ll have the viewing experience much better for your visitors, and features certain SEO benefits, too.
10. Keep in mind Increasing Security Threats
When starting a blog, it’s very important to adopt security seriously. Blogs are prone to hackers as well as other online threats, so it’s absolutely vital to take steps to safeguard your blog as much as possible. Believe me, you don’t want the irritation of sorting a hacked blog because it may be a complete and utter pain in the arse!
Firstly, make certain your blog and plugins will almost always be up-to-date and running the latest versions. This includes the WordPress installation, your theme and every plugin.
Secondly, be sure you get a basic WordPress security plugin to help you guard against common threats and acquire alerted when the worst happens. WordFence, BulletProof Security and iThemes Security are three of the very most popular.
11. You should Consider SEO
Where do you go if you’re searching for information? In most cases, the reply is Google, so you’d be absolutely CRAZY to ignore it a traffic source.
If you want to get visitors from Google, you need to think about Search Engine Marketing (SEO). I really could write a complete book for this subject, for the time being you simply need to receive the 30deyypky right.
Base each post around a unique keyword – and ensure to add that keyword once or twice from the post. Don’t overdo it!
Additionally, it’s worth installing a search engine marketing plugin like Yoast SEO. This really is a free tool which gives you the ability to optimize your blog site easily and quickly.
12. Blogging is difficult Work
Finally, it’s vital that you recognize that blogging is difficult work.
Lots of people desire setting up how do i start a blog and achieving instant overnight success, but the truth is that it’s bloody perseverance and requires consistent effort over years and years. If you’re prepared to place the effort it, it’s well worth it though and literally has the power to change your life.